Corporate Communication - Softcover

Argenti, Paul A.; Argenti, Paul

3.69

88 ratings by Goodreads

Softcover

ISBN 10: 0256217238 ISBN 13: 9780256217230

Publisher: McGraw-Hill College, 1997

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This slim paperback was the very first and remains the most comprehensive corporate communication text on the market. It includes both text and cases and provides an excellent alternative to a full-blown text for the advanced business communication or MBA business communication course. Well- trained faculty who prefer a case method and bringing in their own material will enjoy using this text.

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About the Author:

Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.

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