Items related to Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw...
Synopsis
CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
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- PublisherRichard D. Irwin
- Publication date1997
- ISBN 10 0256218951
- ISBN 13 9780256218954
- BindingHardcover
- LanguageEnglish
- Number of pages784
- Rating
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Consumer Behavior : Implications for Marketing Strategy
Published by
Burr Ridge, IL, U.S.A.: McGraw-Hill Higher Education, 1998, 1998
ISBN 10: 0256218951
ISBN 13: 9780256218954
Used
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Seller: Merchant Means, Baltimore, MD, U.S.A.
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Hardcover. Condition: As New. Dust Jacket Condition: As New. Burr Ridge, IL, U.S.A.: McGraw-Hill Higher Education, 1998, book is in like new condition. Consumer Behavior : Implications for Marketing Strategy. Seller Inventory # ABE-250624924
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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Condition: acceptable. This book is a well used but readable copy. There is writing on the book page's exterior. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0256218951.A
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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Consumer Behavior Building Marketing Strategy 7Ed (Hb 1997)
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Consumer Behavior Building Marketing Strategy 7Ed (Hb 1997)
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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Consumer Behavior
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Condition: New. pp. 784 7th Bk&Dk Edition. Seller Inventory # 261444039
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_299462467
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