Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)

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9780256218954: Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.

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