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CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
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Book Description Richard D Irwin, 1997. Hardcover. Condition: New. 7th Bk&Dk. Seller Inventory # DADAX0256218951
Book Description Richard D Irwin, 1997. Condition: New. book. Seller Inventory # M0256218951
Book Description Condition: New. New, Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # ABECA21494
Book Description Condition: New. New. Seller Inventory # STR-0256218951
Book Description Condition: New. This is Brand NEW. Seller Inventory # CBS-13102018-4759
Book Description MCGRAWHILL. Condition: New. Seller Inventory # SR-ECO-9780256218954