This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
"synopsis" may belong to another edition of this title.
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
"About this title" may belong to another edition of this title.
Book Description Irwin Professional Publishing, 1997. Condition: New. book. Seller Inventory # M0256218994
Book Description Irwin Professional Publishing, 1997. Hardcover. Condition: New. 4th. Seller Inventory # DADAX0256218994