Synopsis
"Consumer Behaviour and Marketing Strategy, European Edition" is the European version of the very successful US text now in it's seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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Consumer Behavior And Marketing Strategy (European)
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Irwin Professional Publishing, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
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Consumer Behavior And Marketing Strategy (European)
Published by
Irwin Professional Publishing, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
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Paperback
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Paperback. Condition: Very Good. Consumer Behavior And Marketing Strategy (European) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780256225297
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Consumer Behavior And Marketing Strategy (European): European Edition
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Consumer Behavior and Marketing Strategy European Edition
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Consumer Behaviour and Marketing Strategy
Published by
Irwin Professional Publishing, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
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Condition: Very Good. European ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP62365550
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Consumer Behavior And Marketing Strategy (European)
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McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
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Consumer Behaviour and Marketing Strategy
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:025622529X. Seller Inventory # 7062544
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Consumer Behavior and Marketing Strategy
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:025622529X. Seller Inventory # 8657955
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:025622529X. Seller Inventory # 7062541
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