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Synopsis
Consumer Behavior and Marketing Strategy: European Edition Drawing on the consumer research, this edition applies it to the marketing problems of European companies. It provides cognitive, behavioural and environmental approaches to the analysis of consumer behaviour. Full description
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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- PublisherIrwin Times Mirror
- Publication date1999
- ISBN 10 025622529X
- ISBN 13 9780256225297
- BindingPaperback
- LanguageEnglish
- Number of pages526
- Rating
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Consumer Behavior And Marketing Strategy (European)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003430634
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Consumer Behavior And Marketing Strategy (European)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001340234
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Consumer Behavior And Marketing Strategy (European): European Edition
Published by
McGraw-Hill Education / Europe, Middle East & Africa 16/04/1999, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780256225297
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Consumer Behavior And Marketing Strategy (European): European Edition
Published by
McGraw-Hill Higher Education, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Seller Inventory # CHL9976911
Quantity: 1 available
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Consumer Behavior And Marketing Strategy (European): European Edition
Published by
McGraw-Hill Education / Europe, Middle East & Africa 16/04/1999, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780256225297
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Consumer Behavior and Marketing Strategy European Edition
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Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G025622529XI2N00
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Consumer Behaviour and Marketing Strategy
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. European ed. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP80361938
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Consumer Behaviour and Marketing Strategy
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. European ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP62365550
Quantity: 1 available
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Consumer Behavior And Marketing Strategy (European)
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs7848649982
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Consumer Behaviour and Marketing Strategy
Seller: Hamelyn, Madrid, Spain
Seller rating 5 out of 5 stars
Condition: Muy bueno. : Este libro combina el rigor académico con un enfoque orientado a la aplicación, basándose en las últimas investigaciones sobre el consumidor y aplicándolas a los problemas de marketing de las empresas europeas. Ofrece un tratamiento equilibrado de los enfoques cognitivos, conductuales y ambientales para el análisis del comportamiento del consumidor. Todos los conceptos se contemplan desde una perspectiva de gestión de marketing. Incluye un glosario, términos y conceptos clave, y lecturas adicionales anotadas que abarcan fuentes europeas y estadounidenses. Es una edición europea del exitoso texto estadounidense. EAN: 9780256225297 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behaviour and Marketing Strategy Autor: J. Paul Peter| Jerry C. Olson| Klaus G. Grunert Editorial: Pearson Idioma: en Páginas: 526 Formato: tapa blanda. Seller Inventory # Happ-2024-06-03-c9ac57cc
Quantity: 1 available