Items related to International Marketing

International Marketing - Hardcover

Philip R.; Graham Cateora; John L. Graham

 
9780256259827: International Marketing
Hardcover
ISBN 10: 0256259828 ISBN 13: 9780256259827
Publisher: Irwin McGraw-Hill, 1998
View all copies of this ISBN edition:
 
 
International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring in global markets.

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  • PublisherIrwin McGraw-Hill
  • Publication date1998
  • ISBN 10 0256259828
  • ISBN 13 9780256259827
  • BindingHardcover
  • Number of pages752
  • Rating

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Cateora, Philip R.,
Published by Irwin McGraw-Hill (1998)
ISBN 10: 0256259828 ISBN 13: 9780256259827
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