Designing Media (Mit Press) - Hardcover

Moggridge, Bill

Hardcover

ISBN 10: 0262014858 ISBN 13: 9780262014854

Publisher: Mit Pr, 2010

Synopsis

Connections and clashes between new and old media, as told by interviewees ranging from the founder of Twitter to the publisher of the New York Times.

Mainstream media, often known simply as MSM, have not yet disappeared in a digital takeover of the media landscape. But the long-dominant MSM―television, radio, newspapers, magazines, and books―have had to respond to emergent digital media. Newspapers have interactive Web sites; television broadcasts over the Internet; books are published in both electronic and print editions. In Designing Media, design guru Bill Moggridge examines connections and conflicts between old and new media, describing how the MSM have changed and how new patterns of media consumption are emerging. The book features interviews with thirty-seven significant figures in both traditional and new forms of mass communication; interviewees range from the publisher of the New York Times to the founder of Twitter. We learn about innovations in media that rely on contributions from a crowd (or a community), as told by Wikipedia's Jimmy Wales and Craigslist's Craig Newmark; how the band OK Go built a following using YouTube; how real-time connections between dispatchers and couriers inspired Twitter; how a BusinessWeek blog became a quarterly printed supplement to the magazine; and how e-readers have evolved from Rocket eBook to QUE. Ira Glass compares the intimacy of radio to that of the Internet; the producer of PBS's Frontline supports the program's investigative journalism by putting documentation of its findings online; and the developers of Google's Trendalyzer software describe its beginnings as animations that accompanied lectures about social and economic development in rural Africa. At the end of each chapter, Moggridge comments on the implications for designing media. Designing Media is illustrated with hundreds of images, with color throughout. A DVD accompanying the book includes excerpts from all of the interviews, and the material can be browsed at www.designing-media.com.

Interviews with:
Chris Anderson, Rich Archuleta, Blixa Bargeld, Colin Callender, Fred Deakin, Martin Eberhard, David Fanning, Jane Friedman, Mark Gerzon, Ira Glass, Nat Hunter, Chad Hurley, Joel Hyatt, Alex Juhasz, Jorge Just, Alex MacLean, Bob Mason, Roger McNamee, Jeremy Merle, Craig Newmark, Bruce Nussbaum, Alice Rawsthorn, Anna Rosling Rönnlund, Hans Rosling, Ola Rosling, Paul Saffo, Jesse Scanlon, DJ Spooky, Neil Stevenson, Arthur Sulzberger Jr., Shinichi Takemura, James Truman, Jimmy Wales, Tim Westergren, Ev Williams, Erin Zhu, Mark Zuckerberg

About this title

About the Author:

The award-winning designer Bill Moggridge, pioneer in interaction design and integrating human factors disciplines into design practice, was Director of the Cooper-Hewitt National Design Museum in New York City and a founder of IDEO, the famous innovation and design firm.

Review:

We often hear that mainstream media like television and print are dead. Or perhaps undead―thoughtless, empty shells of human culture and creativity that will soon be vanquished by the heroism of digital technologies. But one need not look far to see that such claims are simply wrong. People still watch TV, go to bookstores, buy CDs, and so on. In Designing Media, Bill Moggridge and his interviewees show us that something more subtle is happening: pre- and post-digital media are combining in weird and complex ways―neither one winning or losing, but each changing the other. Like this book, the future of media is not a vanquishing of monsters but a series of conversations between forms.

―Ian Bogost, Georgia Institute of Technology, coauthor of Newsgames: Journalism at Play

About this edition

• Publisher: Mit Pr
• Publication date: 2010
• ISBN 10: 0262014858
• ISBN 13: 9780262014854
• Binding: Hardcover
• Number of pages: 577