Items related to The Spot: The Rise of Political Advertising on Television
Synopsis
Political advertising on television represents a form of persuasion scarcely thirty years old. Already, however, the short thirty-to-sixty-second political commercial, or polispot, has developed both distinct rhetorical modes and distinct visual styles. The polispot has also grown to dominate political campaigns in this country, especially in the large states and in national presidential elections. For example, of the $29 million in federally allotted campaign funds spent by Ronald Reagan and Jimmy Carter in 1980, fully half went into political advertising, mainly on television.
The Spot is a rich, provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the Reagan advertising and marketing campaign of 1980 (and, prospectively, of 1984). It discusses such famous—and infamous—examples of political television advertising as Richard Nixon's "Checkers," Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series.
The book contains interviews of the chief media practitioners and political marketers and analyzes the effects of their handiwork on the outcome of campaigns. Scores of storyboards and illustrations from key campaigns are also analyzed, each according to the authors' pioneering typology of the five polispot rhetorical modes.
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From the Back Cover
'The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us.' -The Washington Post
About the Author
Edwin Diamond was Professor of Journalism at New York University, where he directed the News Study Group, and was media columnist for New York magazine.
"About this title" may belong to another edition of this title.
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The Spot: Rise of Political Advertising on Television
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season. Seller Inventory # CIN0262040751VG
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The Spot: Rise of Political Advertising on Television
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Very Good. In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season. Seller Inventory # CIN0262040751VG
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The Spot: The Rise of Political Advertising on Television
Published by
MIT Press, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
Used
Hardcover
First Edition
Seller: Books Do Furnish A Room, Durham, NC, U.S.A.
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Hardcover. Condition: Pages Clean, Binding Firm. First Edition. Tears & creases along edges of DJ. Price clipped. Seller Inventory # 54504
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Spot, The: Rise of Political Advertising on Television
Seller: George Cross Books, Lexington, MA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. First ition edition. Good/No Jacket (32057) . Hardcover, good condition, w. smwht slanted, ltly compressed sp, ltly bumped corners. Ltly tanned p. edges, sme lt spots. Fr ins hinge stressed, but intact. Tears on r. eps, 2 adjacent pp. A few scribbles, pencil markings. O/w cln and tight. 416. Seller Inventory # 32057
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The Spot: The Rise of Political Advertising on Television
Published by
MIT Press (MA), Cambridge, MA, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
Used
Hardcover
Seller: Nelsons Books, Chazy, NY, U.S.A.
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Hard cover. Condition: Fine in very good dust jacket. Sewn binding. Cloth over boards. Contains: Illustrations. Audience: General/trade. book is crisp, clean and tight, jacket has lith edge war, not price clipped, no markings. Seller Inventory # Alibris.0019431
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The Spot: The Rise of Political Advertising on Television
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Condition: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # H07OS-00254
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The Spot : The Rise of Political Advertising on Television
Published by
MIT Press, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1St Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10190771-6
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The Spot : The Rise of Political Advertising on Television
Published by
MIT Press, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1St Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16826533-75
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SPOT. The Rise of Political Advertising on Television
Published by
MIT Press (1984), Cambridge, MA, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
Used
Hardcover
Seller: Riverow Bookshop, Owego, NY, U.S.A.
Seller rating 5 out of 5 stars
Cloth w/DJ. Condition: VG/G. Black & White Photographs (illustrator). Cambridge, MA: MIT Press. VG/G. (1984). . Cloth w/DJ. 8vo., xiv, 416pp., Dj rubbed with some small tears; small hole in back e/p, ownership . Seller Inventory # BOOKS279823
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The Spot The Rise of Political Advertising on Television
Published by
Mit Pr, Cambridge, MA, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
Used
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First Edition
Seller: Liberty Book Shop, Avis, PA, U.S.A.
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. First Edition; First Printing. Red cloth, just a hint of edge rubbing, in like DJ. Now protected in a mylar jacket. ; 8vo 8" - 9" tall; 220 pages. Seller Inventory # 58667