Items related to The Power of Experiments: Decision Making in a Data-Driven...
Synopsis
How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been the unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money―eBay, for example, discovered how to cut $50 million from its yearly advertising budget―or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good―different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
"synopsis" may belong to another edition of this title.
About the Author
Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.
Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books.
"About this title" may belong to another edition of this title.
- PublisherThe MIT Press
- Publication date2020
- ISBN 10 0262043874
- ISBN 13 9780262043878
- BindingHardcover
- LanguageEnglish
- Number of pages232
- Rating
Search results for The Power of Experiments: Decision Making in a Data-Driven...
Seller Image
The Power of Experiments: Decision Making in a Data-Driven World
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping. Seller Inventory # ZWM.MUUR
Quantity: 1 available
Stock Image
The Power of Experiments: Decision Making in a Data-Driven World
Published by
The MIT Press (edition Illustrated), 2020
ISBN 10: 0262043874
ISBN 13: 9780262043878
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Illustrated. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0262043874-8-1
Quantity: 1 available
Stock Image
The Power of Experiments: Decision Making in a Data-Driven World (The MIT Press)
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Illustrated. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting. Seller Inventory # MIT-HC-VG-0262043874
Quantity: 1 available
Stock Image
Power of Experiments
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: As New. Illustrated. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages. Seller Inventory # HC-MIT-LN-0262043874
Quantity: Over 20 available
Stock Image
The Power of Experiments: Decision Making in a Data-Driven World (Mit Press)
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00262043874-V
Quantity: 1 available
Stock Image
The Power of Experiments: Decision Making in a Data-Driven World
Seller: Grumpys Fine Books, Tijeras, NM, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: very good. little wear and tear. Seller Inventory # Grumpy0262043874
Quantity: 1 available
Stock Image
The Power of Experiments: Decision Making in a Data-Driven World
Seller: Grumpys Fine Books, Tijeras, NM, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0262043874
Quantity: 1 available
Stock Image
The Power of Experiments: Decision Making in a Data-Driven World (The MIT Press)
Seller: Studibuch, Stuttgart, Germany
Seller rating 5 out of 5 stars
hardcover. Condition: Befriedigend. Seiten; 9780262043878.4 Gewicht in Gramm: 1. Seller Inventory # 708377
Quantity: 1 available