The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge) - Hardcover
Book 10 of 25: Management on the Cutting Edge
Synopsis
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.
Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets.
Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.
"synopsis" may belong to another edition of this title.
About the Author
Satish Nambisan, a globally recognized authority on innovation and digital strategy, is Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management at Case Western Reserve University. He is the author of The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World and other books. Prior to his academic career, he was an executive at Unilever. Yadong Luo is Emery M. Findley Distinguished Chair and Professor of Management at the University of Miami. He is the author of Global Dimensions of Corporate Governance and other books.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Digital Multinational: Navigating the New Normal...
Stock Image
The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting. Seller Inventory # mon0000005975
Stock Image
The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages. Seller Inventory # mon0000005974
Stock Image
The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # mon0000445453
Seller Image
The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
Seller: Big River Books, Powder Springs, GA, U.S.A.
Seller rating 5 out of 5 stars
Condition: like_new. This book is in Like New condition. It is unused, but has a remainder mark on the edge of the pages. Otherwise it is a new book. Seller Inventory # BRV.0262046326.LN
Seller Image
Digital Multinational : Navigating the New Normal in Global Business
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 42839343-n
Stock Image
The Digital Multinational (Hardcover)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal- harnessing the power of digital technology while adapting to the geopolitical realities of particular markets.Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry's entrance into the Chinese market, Unilever's AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader's toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization. "A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780262046329
Seller Image
The Digital Multinational
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: New. Seller Inventory # LU-9780262046329
Stock Image
The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 232. Seller Inventory # 26388761486
Seller Image
Digital Multinational : Navigating the New Normal in Global Business
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 42839343
Stock Image
TheDigitalMultinational Format: Hardback
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread copy in mint condition. Seller Inventory # RH9780262046329