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The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge) - Hardcover
- PublisherThe MIT Press
- Publication date2022
- ISBN 10 0262046326
- ISBN 13 9780262046329
- BindingHardcover
- LanguageEnglish
- Number of pages264
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The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.
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hardcover. Condition: As New. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages. Seller Inventory # HC-MIT-LN-0262046326
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The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: As New. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages. Seller Inventory # MIT-HC-LN-0262046326
Quantity: 2 available
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The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
Seller: Big River Books, Powder Springs, GA, U.S.A.
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Condition: like_new. This book is in Like New condition. It is unused, but has a remainder mark on the edge of the pages. Otherwise it is a new book. Seller Inventory # BRV.0262046326.LN
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The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)
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Digital Multinational : Navigating the New Normal in Global Business
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TheDigitalMultinational Format: Hardback
Seller: INDOO, Avenel, NJ, U.S.A.
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Condition: As New. Unread copy in mint condition. Seller Inventory # RH9780262046329
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Digital Multinational : Navigating the New Normal in Global Business
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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TheDigitalMultinational Format: Hardback
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The Digital Multinational (Hardcover)
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Hardcover. Condition: new. Hardcover. How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal- harnessing the power of digital technology while adapting to the geopolitical realities of particular markets.Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry's entrance into the Chinese market, Unilever's AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader's toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization. "A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780262046329
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The Digital Multinational
Seller: Books Puddle, New York, NY, U.S.A.
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Condition: New. pp. 232. Seller Inventory # 26388761486
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