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The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge) - Hardcover
- PublisherThe MIT Press
- Publication date2024
- ISBN 10 0262049325
- ISBN 13 9780262049320
- BindingHardcover
- LanguageEnglish
- Number of pages256
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The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
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Demand Revolution : How Consumers Are Redefining Sustainability and Transforming the Future of Business
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The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Hardback or Cased Book)
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Hardback or Cased Book. Condition: New. The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business 1. Book. Seller Inventory # BBS-9780262049320
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The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
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Demand Revolution : How Consumers Are Redefining Sustainability and Transforming the Future of Business
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The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
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The Demand Revolution (Hardcover)
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Hardcover. Condition: new. Hardcover. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend-and how business leaders can make the most of this important moment.How consumer desire for sustainability is powering the first demand-driven, transformative megatrend-and how business leaders can make the most of this important moment.Sustainability is rocking the business world as profoundly as global trends of the past have, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers-and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long term profits. This, in turn, means recognizing that the classic adoption curves for innovations-and the strategic playbooks derived from those insights-no longer apply. The authors of The Demand Revolution show business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high reward moves built on the source of exponential growth- the world's consumers. How consumer desire for sustainability is powering the first demand-driven, transformative megatrend and how business leaders can make the most of this important moment. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780262049320
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The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00262049325-V
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The Demand Revolution
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The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business
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