Offering alternative models based on such concepts as satisficing (acceptance of viable choices that may not be the undiscoverable optimum) and bounded rationality (the limited extent to which rational calculation can direct human behavior), Simon shows concretely why more empirical research based on experiments and direct observation, rather than just statistical analysis of economic aggregates, is needed.
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Bernhard Schölkopf is Professor and Director at the Max Planck Institute for Biological Cybernetics in Tübingen, Germany. He is coauthor of Learning with Kernels (2002) and is a coeditor of Advances in Kernel Methods: Support Vector Learning (1998), Advances in Large-Margin Classifiers (2000), and Kernel Methods in Computational Biology (2004), all published by the MIT Press.
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