Primer of Visual Literacy

 
9780262540292: Primer of Visual Literacy

Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students ;those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not.This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

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Donis A. Dondis
Published by MIT Press Ltd, United States (1974)
ISBN 10: 0262540290 ISBN 13: 9780262540292
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Book Description MIT Press Ltd, United States, 1974. Paperback. Book Condition: New. Revised ed.. Language: English . Brand New Book. Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students ;those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers : or not; they should find it equally necessary to be visually literate, artists or not.This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ( See Jane run. ), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry.). Bookseller Inventory # AAU9780262540292

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Donis A. Dondis
Published by MIT Press Ltd, United States (1974)
ISBN 10: 0262540290 ISBN 13: 9780262540292
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Book Description MIT Press Ltd, United States, 1974. Paperback. Book Condition: New. Revised ed.. Language: English . Brand New Book. Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students;those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers : or not; they should find it equally necessary to be visually literate, artists or not.This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied.This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ( See Jane run. ), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry.). Bookseller Inventory # AAU9780262540292

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Book Description MIT Press. Book Condition: New. Brand New. Bookseller Inventory # 0262540290

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Book Description MIT Press 1974-01-01, 1974. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-BER-00044035

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Book Description MIT 1974-01-01, Cambridge, Mass. |London, 1974. paperback. Book Condition: New. Bookseller Inventory # 9780262540292

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Book Description 1974. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # TM-9780262540292

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Book Description MIT Press Ltd. Book Condition: New. 1973. New Ed. Paperback. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Num Pages: 206 pages, 240. BIC Classification: ABA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 148 x 12. Weight in Grams: 294. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780262540292

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Dondis, Donis A.
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Book Description MIT Press Ltd, 1973. Book Condition: New. 1973. New Ed. Paperback. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Num Pages: 206 pages, 240. BIC Classification: ABA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 148 x 12. Weight in Grams: 294. . . . . . . Bookseller Inventory # V9780262540292

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