This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read."
Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
"synopsis" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Condition: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466U1F002G7T
Quantity: 1 available
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0262540290I5N00
Quantity: 3 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0262540290I5N00
Quantity: 3 available
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0262540290I5N00
Quantity: 3 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0262540290I5N00
Quantity: 4 available
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Condition: Acceptable. There is significant highlighting through out the book. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included. Seller Inventory # 2Y6RVS003Z6Z_ns
Quantity: 1 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4840803-6
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4840803-6
Quantity: 3 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 4937046-6
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16707734
Quantity: 1 available