Synopsis
The groundbreaking, seminal work that redefined the way we think about communication—and the then-emerging phenomenon of mass media.
Marshall McLuhan’s classic work Understanding Media was called “a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication” by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases “the media is the message” and “the global village,” which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media.
In this edition’s introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan’s work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan’s theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time.
In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here.
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Review
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.
―Wall Street Journal"About this title" may belong to another edition of this title.
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Search results for Understanding Media: The Extensions of Man
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Understanding Media The Extens
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00093855691
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Understanding Media The Extens
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Understanding Media: the Extensions of Man With a New Introduction by Lewis S. Lapham
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Paperback. Condition: Very Good. Very Good. Some very minor wear, bumping, marking, and curling to the covers and edges. Binding is tight; text is clean and unmarked. Seller Inventory # 1561
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Understanding Media : The Extensions of Man
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Condition: Good. (rev)94 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4069922-6
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Understanding Media : The Extensions of Man
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. (rev)94 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4254156-6
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Understanding Media
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Softcover. Condition: Good. Condition Notes: Text free of markings. Remnants of previous sale sticker on back cover and spine. Orange discoloration to top left of pages near front of book. Seller Inventory # 128
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Understanding Media: The Extensions of Man
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paperback. Condition: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages. Seller Inventory # 5937389-9780262631594
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Understanding Media: The Extensions of Man
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Understanding Media
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Understanding Media : the Extensions of Man
Seller: Mahler Books, PFLUGERVILLE, TX, U.S.A.
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Paperback. Condition: Good. This book is in good condition; no remainder marks. The book has some shelfwear. Some sparse underlined passages: most pages are clean. ; 8.9 X 5.94 X 0.97 inches; 389 pages. Seller Inventory # 06SA25-767-133