Pioneers of Modern Typography - Softcover

Spencer, Herbert

Softcover

ISBN 10: 0262690810 ISBN 13: 9780262690812

Publisher: Mit Pr, 1983

Synopsis

Graphic designers, typophiles, and students of the Modern Movement will welcome the reissue of this important source book. Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography. This revised edition has a more compact format and incorporates new materials and illustrations.

Spencer's substantial introduction examines the origins and artifacts of the revolution in graphic design and carefully disentangles the respective influences of Futurism, Dadaism, De Stijl, Suprematism, Constructivism, and the Bauhaus. Spencer traces the interactions of the key personalities associated with these movements and presents concise biographical sketches of them.

An album of color reproductions displays characteristic examples of the most important innovators' work, representing such genres as posters, magazine covers, letterheads, advertisements, and poems.

Herbert Spencer is Professor of Graphic Arts at the Royal College of Art, London.

About this title

About the Author:

Herbert Spencer (1924-2002) was a typographer, graphic designer, teacher of graphic design, and art director of the Lund Humphries publishing house from 1969 to 1988. He was editor of the journal Typographia and the Penrose Annual and Professor of Graphic Arts at the Royal College of Art.

Review:

"The name of Herbert Spencer, editor of The Penrose Annual, is in itself a guarantee of a thoughtful and thought-provoking approach to the problems of typography and art, and the revolution which overtook printing in the early years of this century is certainly a worthy subject for his closer examination."
- Graphis
"Nothing could be more useful than this book to focus on all the brilliant personalities that contributed to the creation of a new language in typography.... This book is a must for students of design, as it is for us professionals to evaluate the origins of modern typography before we take the next step."
- Massimo Vignelli

About this edition

• Publisher: Mit Pr
• Publication date: 1983
• ISBN 10: 0262690810
• ISBN 13: 9780262690812
• Binding: Paperback
• Number of pages: 160