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Synopsis
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
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From the Back Cover
"Turow has beautifully sketched the rich history of customer categorization -- attempts both large and small to place consumers into boxes and then narrow their choices or fields of view accordingly. His analysis comes at a time when electronic commerce, both on- and offline, is poised to offer more boxes and do more with them. He offers valuable policy recommendations to help customers make sense of the corporate terrain they inhabit, and explains why 'privacy policy' won't solve most of these problems." --Jonathan Zittrain, Professor of Internet Governance and Regulation, University of Oxford
"Many people have written about the perils and promise of database marketing, especially as it has become turbocharged by the internet. But few have done as insightful a job as Joseph Turow. His description of 'marketing discrimination' was an eye-opener for me, one of those rare new concepts that will never let you look at the world the same way again." --Tim O'Reilly, Founder and CEO, O'Reilly Media
About the Author
Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).
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- PublisherMIT Press
- Publication date2008
- ISBN 10 0262701219
- ISBN 13 9780262701211
- BindingPaperback
- Number of pages235
- Rating
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The MIT Press, U.S.A., 2008
ISBN 10: 0262701219
ISBN 13: 9780262701211
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