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Creating Product Value: Putting Manufacturing on the Strategy Agenda - Hardcover

De Meyer, Arnoud

 
9780273600220: Creating Product Value: Putting Manufacturing on the Strategy Agenda

Synopsis

The nature of manufacturing has changed. It is not the transformation of components and raw materials into goods which is important, but the creation of value for the customer. Manufacturing therefore has to be looked at in a strategic way. The nature of manufacturing has changed. It is not the transformation of components and raw materials into goods which is important, but the creation of value for the customer. Manufacturing therefore has to be looked at in a strategic way.

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