Synopsis
The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.
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Management in Marketing: Basic Principles
Published by
Financial Times/ Prentice Hall, 1995
ISBN 10: 0273607367
ISBN 13: 9780273607366
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Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Management in Marketing: Basic Principles This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273607366
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Marketing in Management : Basic Principles
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 41352523-75
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Management in Marketing: Basic Principles
Published by
Financial Times/ Prentice Hall 14/03/1995, 1995
ISBN 10: 0273607367
ISBN 13: 9780273607366
Used
Paperback
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273607366
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