The Customer Only Rings Once: Managing Telephone Contact With Your Customers (Institute of Management) - Softcover

Cochrane, Pat

 
9780273611745: The Customer Only Rings Once: Managing Telephone Contact With Your Customers (Institute of Management)

Synopsis

This text provides advice on aspects of managing telephone contact with potential and existing customers and covers every aspect: managing the team; establishing contact; structuring a call; and measuring results. Case studies include: Legal and General; Stena Sealink; The Prudential; and BUPA.

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