The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work - Hardcover

Basadur, Min

  • 3.71 out of 5 stars
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9780273613626: The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work
Hardcover
ISBN 10: 0273613626 ISBN 13: 9780273613626
Publisher: Financial Times Management, 1995

Synopsis

Outlining a framework for releasing creativity and innovation in individuals and organizations, a guide to making innovation a way of life offers a thinking technology based on the Simplex process developed and tested by the author in major international corporations. IP.

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About the Author

Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.

Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents, helped bring several new products to the market and created a corporate-wide internal consulting practice.

Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.

"About this title" may belong to another edition of this title.

Publisher
Financial Times Management
Publication date
1995
Language
English
ISBN 10 
0273613626
ISBN 13 
9780273613626
Binding
Hardcover
Number of pages
337
Rating
  • 3.71 out of 5 stars
    7 ratings by Goodreads