Outlining a framework for releasing creativity and innovation in individuals and organizations, a guide to making innovation a way of life offers a thinking technology based on the Simplex process developed and tested by the author in major international corporations. IP.
"synopsis" may belong to another edition of this title.
Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.
Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents, helped bring several new products to the market and created a corporate-wide internal consulting practice.
Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.
"About this title" may belong to another edition of this title.
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