What is needed to develop a practical and innovative approach to profitable key account business selling.
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Your most important customers are demanding more than ever. Here's how to give it to them—profitably!
Key accounts are different—and not just because they're more important to your company. Increasingly, key accounts are limiting the number of suppliers they choose, demanding more value from each surviving supplier—and building long-term, profitable relationships with the suppliers that measure up. For the supplier, radically different sales and support processes are called for—and this book presents them, in detail. Authored by a successful account team manager and top sales trainer, this relentlessly practical book shows exactly how to strengthen and deepen the relationships that matter most to your business: your key account relationships. Understand your customers' goals and worldview; fit your projects into the broader context of the business; and learn better ways to create realistic, successful account plans. Walk through the entire sales process, learning how to optimize every step, from selling your business case to meeting your key customers, and closing the deal. Learn proven account planning techniques for working partnerships, "best practices" approaches to supporting your customer, and more. For all sales professionals and other managers involved in supporting sales to large accounts.
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