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Key Accounts are Different: Sales Solutions for Key Account Managers - Softcover

 
9780273617808: Key Accounts are Different: Sales Solutions for Key Account Managers

Synopsis

What is needed to develop a practical and innovative approach to profitable key account business selling.

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From the Back Cover

Your most important customers are demanding more than ever. Here's how to give it to them—profitably!

  • A practical, innovative approach to managing key accounts for long-term success.
  • Techniques for understanding and adding value to your customers' businesses.
  • Sell more, forecast more accurately—and build a winning account team.

Key accounts are different—and not just because they're more important to your company. Increasingly, key accounts are limiting the number of suppliers they choose, demanding more value from each surviving supplier—and building long-term, profitable relationships with the suppliers that measure up. For the supplier, radically different sales and support processes are called for—and this book presents them, in detail. Authored by a successful account team manager and top sales trainer, this relentlessly practical book shows exactly how to strengthen and deepen the relationships that matter most to your business: your key account relationships. Understand your customers' goals and worldview; fit your projects into the broader context of the business; and learn better ways to create realistic, successful account plans. Walk through the entire sales process, learning how to optimize every step, from selling your business case to meeting your key customers, and closing the deal. Learn proven account planning techniques for working partnerships, "best practices" approaches to supporting your customer, and more. For all sales professionals and other managers involved in supporting sales to large accounts.

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  • PublisherFinancial Times Prentice Hall
  • Publication date1995
  • ISBN 10 027361780X
  • ISBN 13 9780273617808
  • BindingPaperback
  • LanguageEnglish
  • Number of pages256

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Published by -, 1995
ISBN 10: 027361780X ISBN 13: 9780273617808
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Paperback. Condition: Very Good. Key Accounts are Different: Solution Selling for Key Account Managers (Pitman Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273617808

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Langdon, Ken, Lorenz Books
Published by Financial Times Prentice Hall, 1995
ISBN 10: 027361780X ISBN 13: 9780273617808
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273617808

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Ken. Langdon
Published by Financial Times Prentice Hall, 1995
ISBN 10: 027361780X ISBN 13: 9780273617808
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Edition 1995. Editeur différent. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1995. Different publisher. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-792-123

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