Synopsis
Aimed at managers, this text is designed to excite business people about the potential of IT and its capacity to transform the way information is handled in organizations. Readers are taught how to cope with IT jargon and feel more confident about entering the IT age.
"synopsis" may belong to another edition of this title.
About the Author
Steve Morris is Managing Director of the Burton Morris Consultancy, based in London. A consultant writer and researcher, he has worked extensively with a range of top global companies, including Visa International. He is the author of a number of best-selling management books, among them How to Lead a Winning Team and Connecting with Your Customers. His particular interest lies in how to address the challenge of working out communication strategies in the light of the Information Revolution.
John Meed began work with the Audio Visual Media Research Unit of the Open University, before moving on to join the National Extension College in Cambridge, where he became Assistant Director for Education. John is now a partner in Learners First, a new organization devoted to researching key educational issues, and to developing open and flexible learning materials.
Neil Svensen is founder and Managing Director of Rufus Leonard, a central London design agency whose clients include Visa International, the BBC and Shell International. He also works as a consultant for a number of large companies worldwide. His designs have been archived at the Victoria & Albert Museum and he has a special interest in new communications media.
From the Back Cover
Do we understand information at all? Information is not a limited, quantifiable commodity. It is dynamic. A valuable, tradeable business currency. As a unique and vital management resource, do we really understand it? With increasing volumes of data, the difficulty of sifting it, sharing it and exploiting it is more acute. We need to have information coursing through our systems. Disturbing the peace. Breathing new life into everything it touches. Are we managing this information rich environment, or is it managing us? Do we need a whole new philosophy in order to survive in the information age? How can we turn information into those magical commodities— knowledge & intelligence?
The challenge for the managers of the future will be the successful gathering, application and productive use of information. Those who can adapt to the information age will turn this valuable resource to their personal competitive advantage—those who fail to adapt will be overtaken.
You need to develop world-class skills of analyzing data and turning it into useful information. Then you need to turn that information into knowledge.
The Intelligent Manager introduces you to the information age and shows you how to master its implications for the way you manage. feel confident about using information and information technology master the language and tools of the information age access new kinds of information gather the knowledge you need develop the skills you need to apply the information and acquire the best results
Learn the new management skills you and your business need to add value in the information age.
Excerpt. © Reprinted by permission. All rights reserved.
Introduction
About this book
Welcome to this book about the information age. We wanted it to be different from other books on the information age.
Why?
Because we don't much like the other books on the information age. We don't like them because they are rabid, overrevved, and frankly annoying.
They make big assumptions and they are difficult to read—either full of complicated jargon or run mad with hype. To be honest, we find most of the material written about the information age to be a waste of good trees. And we like trees.
We didn't want our book to be a waste of trees.
We wanted it to be about the information age and the managers who will live through it. We wanted to help real managers deal with real issues and problems. We wanted to ground it in some kind of reality so that when you read it you feel that it relates to you, is of interest to you, and indeed of some help.
It was while traveling along this road that we decided upon the idea of getting some real managers to tell us some real stories about themselves. So this book has a selection of "letters" from people whom we believe are pretty typical of those living through this undoubted revolution. We didn't interview the great and the good. We just interviewed regular managers.
And another thing—we are excited by what is happening and what will continue to happen. But we didn't want to come over all preachy. We believe that the world is changing fast and that these are exciting times to live in.
We also believe that the information age, while important, will leave many things untouched. People will still be born, live, and die. People will still find more trouble at work in dealing with awkward people than they will in mastering how to use spreadsheets. E-mail will not mean an end to face-to-face contact.
Today's organization needs to turn all the information available into knowledge. We look at this later on, but it is worth mentioning here because it is one of the main themes of the book.
Organizations need to learn and keep learning. And if we live in an information-rich environment then the need for effective sharing is important.
So it is now time to embark on an exploration of the information age. Have fun.
"About this title" may belong to another edition of this title.
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