Items related to Services Marketing (Frameworks Series)
Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality, internal marketing and relationship marketing are explored against a strategic marketing background. The services marketing mix is explained in detail and the book's strategic focus extends also to marketing research, marketing planning and marketing management.
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- PublisherFinancial Times/ Prentice Hall
- Publication date1998
- ISBN 10 0273634216
- ISBN 13 9780273634218
- BindingPaperback
- Number of pages320
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Services Marketing (Frameworks Series)
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Book Description Paperback. Condition: Very Good. Services Marketing (Frameworks Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273634218
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Services Marketing (Frameworks Series)
Published by
Financial Times/ Prentice Hall
(1998)
ISBN 10: 0273634216
ISBN 13: 9780273634218
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Softcover
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00273634216-G
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Services Marketing (Frameworks Series)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273634218
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Services Marketing
Published by
Financial Times/ Prentice Hall
(1995)
ISBN 10: 0273634216
ISBN 13: 9780273634218
Used
Softcover
Quantity: 1
Seller:
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273634218. Seller Inventory # 8542425
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US$ 3.27
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Stock Image
Services Marketing
Published by
Financial Times/ Prentice Hall
(1995)
ISBN 10: 0273634216
ISBN 13: 9780273634218
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273634218. Seller Inventory # 8542426
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US$ 3.27
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Stock Image
Services Marketing
Published by
Financial Times/ Prentice Hall
(1995)
ISBN 10: 0273634216
ISBN 13: 9780273634218
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273634218. Seller Inventory # 8542427
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US$ 3.27
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Stock Image
Services Marketing
Published by
Financial Times/ Prentice Hall
(1995)
ISBN 10: 0273634216
ISBN 13: 9780273634218
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273634218. Seller Inventory # 9367550
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US$ 3.27
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Stock Image
Services Marketing
Published by
Financial Times/ Prentice Hall
(1995)
ISBN 10: 0273634216
ISBN 13: 9780273634218
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273634218. Seller Inventory # 9257264
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