Items related to Advertising (Frameworks)
Synopsis
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.
"synopsis" may belong to another edition of this title.
- PublisherFt Pr
- Publication date1999
- ISBN 10 0273634356
- ISBN 13 9780273634355
- BindingPaperback
- Edition number4
- Number of pages384
- EditorYadin Daniel
- Rating
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Advertising (Frameworks Series)
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Advertising (Frameworks Series)
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Paperback. Condition: Very Good. Advertising (Frameworks Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273634355
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Advertising (Frameworks Series)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273634355
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Advertising
Published by
Pearson Education, Limited, 2000
ISBN 10: 0273634356
ISBN 13: 9780273634355
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP63840989
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Advertising
Published by
Pearson Education, Limited, 2000
ISBN 10: 0273634356
ISBN 13: 9780273634355
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 4th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17851494-20
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Advertising (Frameworks Series)
Published by
Financial Times/ Prentice Hall, 2000
ISBN 10: 0273634356
ISBN 13: 9780273634355
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With owner's name and inscription inside cover. In good all round condition. Seller Inventory # 9380949
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Advertising (Frameworks) Jefkins, Frank
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Advertising
Published by
Pearson Education Limited, 1999
ISBN 10: 0273634356
ISBN 13: 9780273634355
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ADVERTISING
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