Items related to Beautiful Corporations: Corporate Style in Action
(Pearson Education) Asserts that only the companies that have a distinct and attractive personality will appeal to 21st century consumers, and that having personal style and attitude is a winning edge with consumers in the global marketplace.
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The successful 21st century manager will have to learn to migrate from the muzak economy of the shopping centre to the Mozart
About the Author:
economy of mass customisation and a richer quality of life. Everywhere companies and their brands are shouting for our attention in the global language of design. Only the most memorable win. Consumers now expect to experience the pleasing sensations of style and beauty from the companies they deal with. Beautiful Corporations shows how a strong corporate "personality" is a competitive advantage or differential that the most successful companies utilize as part of their overall strategy. These "beautiful companies" use excellence in corporate expression such as visual design, written communications, and the ergonomics of the workplace to create competitive advantage with regard to acquiring and keeping customers and employees, motivating the workforce, and positively influencing the public and stakeholders.
Corporations rule the world. Beautiful Corporations is about their design and attitude.
Paul Dickinson is Director of Research, Neil Svensen is Managing Director, and Rufus Leonard is Principal at the Rufus Leonard design firm. Steve Morris is Managing Director of the Burton Morris Company.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times Management
- Publication date2000
- ISBN 10 0273642332
- ISBN 13 9780273642336
- BindingHardcover
- Edition number1
- Number of pages144
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Beautiful Corporations
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Financial Times Management
(2000)
ISBN 10: 0273642332
ISBN 13: 9780273642336
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Beautiful Corporations: Corporate Style in Action
Published by
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(2000)
ISBN 10: 0273642332
ISBN 13: 9780273642336
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Beautiful Corporations
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ISBN 10: 0273642332
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642336. Seller Inventory # 9493016
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Beautiful Corporations
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings With owner's name inside cover. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642336. Seller Inventory # 9751997
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Beautiful Corporations: Corporate Style in Action
Published by
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273642332
ISBN 13: 9780273642336
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642336. Seller Inventory # 8589160
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Beautiful Corporations
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(2000)
ISBN 10: 0273642332
ISBN 13: 9780273642336
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642336. Seller Inventory # 8984019
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Beautiful Corporations: Corporate Style in Action
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Financial Times Management
(2000)
ISBN 10: 0273642332
ISBN 13: 9780273642336
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Beautiful Corporations: Corporate StyDickinson, Paul; Leonard, Rufus;
Published by
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(2000)
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BEAUTIFUL CORPORATIONS
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PEARSON EDUCACION
(2000)
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Book Description Condition: Muy Bueno / Very Good. Seller Inventory # 100000000846037
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