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Internet Marketing: Strategy, Implementation and Practice - Softcover

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9780273643098: Internet Marketing: Strategy, Implementation and Practice

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This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing.

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Dave Chaffey, Richard Mayer, Mr Kevin Johnston et Fiona Ellis-Chadwick
Published by Financial Times/ Prentice Hall, 2000
ISBN 10: 0273643096 ISBN 13: 9780273643098
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Stains on the edge. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-966-100

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