Items related to Marketing Management: A Relationship Approach
Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market planning models, which are used by most marketers today. The importance of the firm, not only to have good relationships with their customers but also with the other actors in the value net, such as suppliers, competitors, supplementors and the firm's own personnel, and how this, in turn, will develop the firm's competitive advantage, is paramount. This "new" holistic approach to the marketing planning process is illustrated throughout the book with real company examples.
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About the Author:
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include, among other - Global Marketing (5th edition published in 2010)
"About this title" may belong to another edition of this title.
- PublisherFt Pr
- Publication date2002
- ISBN 10 0273643789
- ISBN 13 9780273643784
- BindingPaperback
- Number of pages787
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Marketing Management: A Relationship Approach
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Marketing Management: A Relationship Approach
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Book Description Softcover. Condition: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-635-554
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Book Description 787 Ex-library book in GOOD condition, some traces of use, with stamp and signature. Ehem. Bibliotheksexemplar mit Stempel und Signatur, ein paar Gebrauchsspuren. 0273643789 Sprache: Englisch Gewicht in Gramm: 1100. Seller Inventory # 716646
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Marketing Management Marketing-Management
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Book Description Softcover. Condition: Gebraucht. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. 787 pp. Englisch. Seller Inventory # INF1000009415
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Marketing Management: A Relationship Approach
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Book Description Condition: Sehr gut - gebraucht. 1. Auflage. Broschiert 787 S. Sehr guter Zustand, ohne Namenseintrag 1,1 kg, einige wichtige Passagen sind markiert, Zustand: 2, Sehr gut - gebraucht, Broschiert Financial Times Prent.Int 1. Auflage, 2003 787 S. , Marketing Management: A Relationship Approach, Hollensen, Svend. Seller Inventory # BU252376
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MARKETING MANAGEMENT
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