Items related to Business Economics

Business Economics - Softcover

 
9780273646037: Business Economics

Synopsis

The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees.Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way. With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of Business and Management. It is particularly relevant to MSc and MBA students taking Business Economics for the first time.

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  • PublisherFt Pr
  • Publication date2001
  • ISBN 10 0273646036
  • ISBN 13 9780273646037
  • BindingPaperback
  • Edition number2
  • Number of pages471

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Other Popular Editions of the Same Title

9780582276833: Business Economics (Modular Texts In Business & Economics)

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ISBN 10:  0582276837 ISBN 13:  9780582276833
Publisher: Pearson Education Limited, 1996
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