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Principles of Marketing: European Edition - Softcover

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9780273646624: Principles of Marketing: European Edition

Synopsis

A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.

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  • PublisherFINANCIAL TIMES/ PRENTICE HALL
  • Publication date2001
  • ISBN 10 0273646621
  • ISBN 13 9780273646624
  • BindingPaperback
  • LanguageEnglish
  • Edition number3
  • Number of pages888
  • Rating
    • 4.09 out of 5 stars
      3,065 ratings by Goodreads

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9780582821651: Principles of Marketing:European Edition with Advertising Adventure 03 CD Rom

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ISBN 10:  0582821657 ISBN 13:  9780582821651
Publisher: Financial Times/ Prentice Hall, 2004
Softcover

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Kotler, Philip
Published by Pearson Education, Limited, 2001
ISBN 10: 0273646621 ISBN 13: 9780273646624
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Seller: Better World Books, Mishawaka, IN, U.S.A.

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Condition: As New. 3rd Edition. Used book that is in almost brand-new condition. Seller Inventory # 39191839-6

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Philip; Armstrong Kotler; Gary M. Armstrong; John Saunders; Veronica Wong
Published by Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646621 ISBN 13: 9780273646624
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Seller: Ammareal, Morangis, France

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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-965-072

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Philip; Armstrong Kotler; Gary M. Armstrong; John Saunders; Veronica Wong
Published by Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646621 ISBN 13: 9780273646624
Used Softcover

Seller: Ammareal, Morangis, France

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Softcover. Condition: Très bon. Petite(s) trace(s) de pliure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slightly creased cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-375-298

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Published by -, 2001
ISBN 10: 0273646621 ISBN 13: 9780273646624
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Seller: AwesomeBooks, Wallingford, United Kingdom

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Paperback. Condition: Very Good. Principles of Marketing: European Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273646624

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Philip Kotler
Published by Prentice Hall, 2001
ISBN 10: 0273646621 ISBN 13: 9780273646624
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Seller: Bookbot, Prague, Czech Republic

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Softcover. Condition: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Seller Inventory # f577cb8b-42f0-4cd3-83ec-3c4a11561df8

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ISBN 10: 0273646621 ISBN 13: 9780273646624
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Seller: Bahamut Media, Reading, United Kingdom

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273646624

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Philip Kotler
ISBN 10: 0273646621 ISBN 13: 9780273646624
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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Paperback. Condition: Good. John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001364912

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Philip Kotler
ISBN 10: 0273646621 ISBN 13: 9780273646624
Used Paperback

Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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Paperback. Condition: Very Good. John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001328231

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Kotler, P. et al
Published by Financial Times/ Prentice Hall, 2002
ISBN 10: 0273646621 ISBN 13: 9780273646624
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Seller: Anybook.com, Lincoln, United Kingdom

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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780273646624. Seller Inventory # 9115900

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Kotler, P.; et al.
Published by Financial Times/ Prentice Hall, 2002
ISBN 10: 0273646621 ISBN 13: 9780273646624
Used Softcover

Seller: Anybook.com, Lincoln, United Kingdom

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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780273646624. Seller Inventory # 9304683

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