Principles of Marketing: European Edition - Softcover

Philip; Armstrong Kotler; Gary M. Armstrong; John Saunders; Veronica Wong

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9780273646624: Principles of Marketing: European Edition

Synopsis

A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.

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Other Popular Editions of the Same Title

9780582821651: Principles of Marketing:European Edition with Advertising Adventure 03 CD Rom

Featured Edition

ISBN 10:  0582821657 ISBN 13:  9780582821651
Publisher: Financial Times/ Prentice Hall, 2004
Softcover