Items related to Principles of Direct and Database Marketing
Synopsis
Book by Tapp, Alan
"synopsis" may belong to another edition of this title.
From the Back Cover
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject."
Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of Surrey
Indispensible to both students and practitioners alike!
Principles of Direct and Database Marketing, 3e
, builds upon the strengths of the 2nd edition. As direct marketing continues to quickly evolve, Tapp¿s book brings the latest trends and developments to the forefront.
"A rich source of insights. Given the growing importance of direct and database marketing to clients' businesses today, Tapp explores a broad spectrum of issues and illustrates them with insightful case studies. Accessible to the newcomer and a welcome reminder for those needing a refresher."
Martin Troughton, Founder and Managing Partner of Harrison Troughton Wunderman
A market leader, Principles of Database Marketing, 3e, offers a focused discussion that links academic theory to the everyday practices in the commercial world.
New features include:
- The latest changes in the world of geodemographics and lifestyle databases and detailed description of new products introduced over the last 5 years (Chapter 4)
- New media coverage, including the Internet and e-mail (Chapter 6) and SMS Texting and interactive TV (Chapter 10)
- Fresh examination of the strategic influences on direct marketing and brand response. Also gets behind the fads, jargon and cliches that characterise much of the relationship marketing writing
- New case studies throughout sourced from award-winning UK based direct marketing agencies.
- Brand new Chapter 14 which includes a fully worked large-scale case study
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
About the Author
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
"About this title" may belong to another edition of this title.
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Softcover
Seller: Ammareal, Morangis, France
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-188-684
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Principles of Direct and Database Marketing
Published by
Pearson Education, Limited, 2000
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
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Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16329180-6
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ISBN 10: 0273646818
ISBN 13: 9780273646815
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Condition: fine. Photo non contractuelle. Envoi rapide et soigné. Seller Inventory # 9780273646815_6105_R76
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Principles of Direct and Database Marketing by Tapp, Alan
Seller: unifachbuch e.K., Köln, NRW, Germany
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Taschenbuch. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. 435 pp. Englisch. Seller Inventory # INF1000035020
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Principles of Direct and Database Marketing
Published by
Pearson Education Limited, 2000
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Softcover
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Condition: Sehr gut - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Broschiert Pearson Education Limited , 2000 , Principles of Direct and Database Marketing, Alan Tapp, 0273646818, BU397543. Seller Inventory # BU397543
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Paperback. Condition: Fair. Principles of Direct and Database Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # TFTP-9780273646815
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