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Synopsis
Book by Tapp, Alan
"synopsis" may belong to another edition of this title.
From the Back Cover
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject."
Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of Surrey
Indispensible to both students and practitioners alike!
Principles of Direct and Database Marketing, 3e
, builds upon the strengths of the 2nd edition. As direct marketing continues to quickly evolve, Tapp¿s book brings the latest trends and developments to the forefront.
"A rich source of insights. Given the growing importance of direct and database marketing to clients' businesses today, Tapp explores a broad spectrum of issues and illustrates them with insightful case studies. Accessible to the newcomer and a welcome reminder for those needing a refresher."
Martin Troughton, Founder and Managing Partner of Harrison Troughton Wunderman
A market leader, Principles of Database Marketing, 3e, offers a focused discussion that links academic theory to the everyday practices in the commercial world.
New features include:
- The latest changes in the world of geodemographics and lifestyle databases and detailed description of new products introduced over the last 5 years (Chapter 4)
- New media coverage, including the Internet and e-mail (Chapter 6) and SMS Texting and interactive TV (Chapter 10)
- Fresh examination of the strategic influences on direct marketing and brand response. Also gets behind the fads, jargon and cliches that characterise much of the relationship marketing writing
- New case studies throughout sourced from award-winning UK based direct marketing agencies.
- Brand new Chapter 14 which includes a fully worked large-scale case study
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
About the Author
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
"About this title" may belong to another edition of this title.
- PublisherFt Pr
- Publication date2001
- ISBN 10 0273646818
- ISBN 13 9780273646815
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages435
- Rating
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall 22/01/2001, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273646815
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL10189586
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall 22/01/2001, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273646815
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Principles of Direct and Database Marketing
Published by
Pearson Education, Limited, 2000
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 2nd Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 17431496-6
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Principles of Direct and Database Marketing
Published by
Pearson Education, Limited, 2000
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16329180-6
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Softcover
Seller: Ammareal, Morangis, France
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-188-684
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titre 161653
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Seller: LeLivreVert, Eysines, France
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Principles of Direct and Database Marketing by Tapp, Alan
Seller: unifachbuch e.K., Köln, NRW, Germany
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Taschenbuch. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. 435 pp. Englisch. Seller Inventory # INF1000035020
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Used
Paperback
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. Principles of Direct and Database Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # TFTP-9780273646815
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