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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business - Hardcover
Synopsis
(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.
"synopsis" may belong to another edition of this title.
About the Author
Ken Burnett, FIMC is a management consultant based in London specializing in management development, sales, and marketing. He is an authority, writer, and seminar leader on the principles, practice, and problems of constructively managing supplier-customer relationships. His 30-year consulting career includes work with almost 400 different industrial, consumer, and service industry corporations worldwide. He has spent the last few years developing practical software systems and training modules particularly in the area of customer relationship planning and development.
From the Back Cover
The value of knowledge — in particular customer relationship knowledge — is only just being appreciated. The dot.com revolution is spearheaded by companies whose worth is measured not by profits but by the extent of their customer databases and their ability to mine that information.
Companies will spend more that 5 billion pounds on new CRM applications by 2002. 55% of companies plan to review Sales and Marketing systems within 12 months; 33% will purchase new, 22% will upgrade. But software is only about 25% of the cost. The real cost (and risk) is in implementation, and particularly with your key customers; Ken Burnett's book focuses on getting your KCRM implementation right.
Implement your KCRM strategy now.
"Knowledge, it is said, is power. Through this book Ken Burnett empowers readers to gain an insight into 'know-what' and 'know-how' aspects of customer knowledge management. If your business is on a 'bleeding edge' then this book will transform it into a 'leading edge'."—Sultan Kermally, Author of When Economics Means Business, and an Associate Lecturer in Knowledge Management, Open University Business School"Throughout the book, the author demonstrates his extensive experience and mastery of this important subject. This book will be invaluable to the practitioner manager as well as students of marketing or business strategy."—Peter Woolliams, Ph.D. Professor of International Business, Anglia Business School"Ken Burnett writes with the easy style and grace of a business man who has been there and done that ... and is gracious enough to let us in on the secret."—Ron Springer, Vice-President Sales (Americas), Arca Xytec Systems Inc."About this title" may belong to another edition of this title.
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The Handbook of Key Customer Relationship Management
Published by
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
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The Handbook of Key Customer Relationship Management
Published by
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15840710-6
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Handbook of Key Customer Relationship Management (Financial Times Series)
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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. Seller Inventory # G0273650319I4N01
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Handbook of Key Customer Relationship Management
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-648-114
Quantity: 1 available
Stock Image
Handbook of Key Customer Relationship Management
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-648-169
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Handbook of Key Customer Relationship Management (Financial Times Series)
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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (FT)
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