Items related to The Handbook of Key Customer Relationship Management:...
The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business - Hardcover
Synopsis
(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.
"synopsis" may belong to another edition of this title.
From the Back Cover
The value of knowledge — in particular customer relationship knowledge — is only just being appreciated. The dot.com revolution is spearheaded by companies whose worth is measured not by profits but by the extent of their customer databases and their ability to mine that information.
Companies will spend more that 5 billion pounds on new CRM applications by 2002. 55% of companies plan to review Sales and Marketing systems within 12 months; 33% will purchase new, 22% will upgrade. But software is only about 25% of the cost. The real cost (and risk) is in implementation, and particularly with your key customers; Ken Burnett's book focuses on getting your KCRM implementation right.
Implement your KCRM strategy now.
"Knowledge, it is said, is power. Through this book Ken Burnett empowers readers to gain an insight into 'know-what' and 'know-how' aspects of customer knowledge management. If your business is on a 'bleeding edge' then this book will transform it into a 'leading edge'."—Sultan Kermally, Author of When Economics Means Business, and an Associate Lecturer in Knowledge Management, Open University Business School"Throughout the book, the author demonstrates his extensive experience and mastery of this important subject. This book will be invaluable to the practitioner manager as well as students of marketing or business strategy."—Peter Woolliams, Ph.D. Professor of International Business, Anglia Business School"Ken Burnett writes with the easy style and grace of a business man who has been there and done that ... and is gracious enough to let us in on the secret."—Ron Springer, Vice-President Sales (Americas), Arca Xytec Systems Inc.About the Author
Ken Burnett, FIMC is a management consultant based in London specializing in management development, sales, and marketing. He is an authority, writer, and seminar leader on the principles, practice, and problems of constructively managing supplier-customer relationships. His 30-year consulting career includes work with almost 400 different industrial, consumer, and service industry corporations worldwide. He has spent the last few years developing practical software systems and training modules particularly in the area of customer relationship planning and development.
"About this title" may belong to another edition of this title.
- PublisherFt Pr
- Publication date2000
- ISBN 10 0273650319
- ISBN 13 9780273650317
- BindingHardcover
- Number of pages401
Buy New
Learn more about this copy
US$ 14.81
Shipping:
US$ 6.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
The Handbook of Key Customer Relationship Management
Published by
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15840710-6
Quantity: 1 available
Stock Image
Handbook of Key Customer Relationship Management (Financial Times Series)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001800339
Quantity: 4 available
Stock Image
The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_407679790
Quantity: 1 available
Stock Image
Handbook of Key Customer Relationship Management (Financial Times Series)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Handbook of Key Customer Relationship Management (Financial Times Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273650317
Quantity: 1 available
Stock Image
The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (FT)
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00033954212
Quantity: 1 available
Stock Image
Handbook of Key Customer Relationship Management
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-648-114
Quantity: 1 available
Stock Image
Handbook of Key Customer Relationship Management
Published by
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-648-169
Quantity: 1 available
Stock Image
The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business
Seller: Irish Booksellers, Portland, ME, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 4-0273650319-G
Quantity: 1 available
Stock Image
Handbook of Key Customer Relationship Management (Financial Times Series)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273650317
Quantity: 1 available
Stock Image
The Handbook of Key Customer Relationship Management
Published by
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2876561-20
Quantity: 1 available