End of the Road: BMW and Rover - a Brand Too Far - Hardcover

Chris Brady; Andrew Lorenz

Hardcover

ISBN 10: 0273653008 ISBN 13: 9780273653004

Publisher: Financial Times Prentice Hall, 2000

Synopsis

Here is the inside story of the BMW/Rover saga, from purchase to sale - a saga of big business, family divisions, cultural misunderstanding, political wrangling and public outrage.

About this title

About the Author

DR Chris Brady is currently the Director of Studies for the General and Strategic Management MBA at the City University Business School, London and Head Business Coach at Cape Consulting. He previously served in an intelligance capacity as a Royal Naval officer during the Falkland and Gulf conflicts as well as more recently in the Balkans. He has also worked in the gambling and construction industries, as well as working for Chrysler in Detroit during his teens. Dr Brady is a qualified UEFA a licenced football coach. He played football to semi-professional level, which he considers to have been his greatest managerial challenge.He has published on topics as varied as US foreign policy, Cabinet government, teamwork, education, the environment, intelligence failures and the United Nations.Chris Brady is also a visiting lecturer and advisor on decision making issues at the Joint Services and Staff College, the Military's senior staff college. He lectures to the senior staff of the Kuwaiti Staff College and is a Research Fellow of the Institute of Contemporary History.Chris interviewed virtually all the major players in the BMW and Rover camps.

Edition details

• Publisher: Financial Times Prentice Hall
• Publication date: 2000
• Language: English
• ISBN 10: 0273653008
• ISBN 13: 9780273653004
• Binding: Hardcover
• Number of pages: 192