...Buy Which MBA, of course. The MBA is becoming a business necessity for anyone wanting to explore new career opportunities, accelerate personal development and increase their salary. Taking an MBA isn't a decision that anyone takes lightly; there is too much to consider. How am I going to finance it? how do I choose the right programme? how long will it take? where should I take it? etc. Which MBA? sets out to answer the questions that every prospective MBA student should ask, offering advice and guidance to individuals and organisations in assessing the opportunities available to them. This new edition also covers how business schools are keeping up to speed with the Internet revolution, including the many schools which are setting up incubator units to allow students to implement net companies as part of their course work.
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George Bickerstaffe is author of the EIU's Which MBA? He was previously Editor of Business Voice, the magazine of the CBI, and prior to that editor of the Financial Times Mastering Management Review. He developed and commissioned the original FT Mastering Management and subsequent series. He has contributed to the Financial Times, the London Times and the Observer.
Revised and restructured, the twelfth edition of Which MBA? offers a fully comprehensive and authoritative guide to MBAs worldwide.
Based on extensive research by the Economist Intelligence Unit, including on-campus visits, advice, and quotes from current students or recently graduated alumni, this book presents an unbiased, detailed assessment of all the key issues to consider before embarking on an MBA.
It sets out to answer all the crucial questions asked by prospective MBA students and provides essential information, including:
* Coverage of the many ways of gaining an MBA, especially as the majority now involve part-time study and distance learning
* Entry requirements, application details, advice on references, GMAT, and interviews
* The huge impact that the Internet has had on all types of MBAs
* What to look for when choosing a school and how to get into the school of your choice
* Advice on how to finance your MBA, including availability of sponsorship and financial aid
* Comparative data on tuition fees and starting salaries of graduates
* How to use your MBA to get a better job
Preface
The 12th edition of Which MBA ? contains all the regular features that have made it such an invaluable guide for prospective MBA students and anyone interested in the MBA scene. These include coverage of the best full-time, part-time and distance-learning programs around the world as well as views on the future of the MBA and the current recruitment scene. There are also comments from four eminent MBA holders revealing when and why they studied for the degree and the effect it has had on their business lives. Most chapters have comments from students attending MBA courses during 2000 and recent graduates that give a feel for the realities of business school life.
The 12 years of Which MBA? have coincided with a dramatic rise in the popularity of MBA programs around the world. They have also reflected the highs and lows that show how closely the MBA is linked to the business cycle. In the late 1980s, for example, when the guide was first published, MBA programs and business schools were basking in the success engendered by the strong economic performance of that decade. By the early 1990s interest in the degree was flagging as the worldwide economic recession had an adverse effect on recruitment rates.
As economies, especially that of the US, strengthened in the mid-199Os, so did MBA recruitment and admission applications. The beginning of the 21st century appears to be another golden age for MBA students. The degree itself has also become more credible and more important. It is increasingly a prerequisite for any serious management job, and, as has always been the case, where you study for your MBA matters just as much as having one.
Which MBA? aims to help readers decide which business school to attend and which program to choose. In the introductory chapters and the directory entries for each school, Which MBA? sets out to answer some of the basic questions every prospective MBA student should ask. These include the following. What is an MBA? Do I need to take one? What sort should I take? Where should I take it? Will it get me a better job? What is it like? Can I afford it?
It is not easy either to choose an MBA program or to be accepted by a top-ranked business school. We hope that this guide provides relevant information and advice to make the process a little easier.George Bickerstaffe September 2000
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