Items related to Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning - Softcover

Hooley, Graham J.; Saunders, John A.; Piercy, Nigel

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9780273655169: Marketing Strategy and Competitive Positioning

Synopsis

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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