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Marketing Strategy and Competitive Positioning - Softcover

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9780273655169: Marketing Strategy and Competitive Positioning

Synopsis

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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  • PublisherFt Pr
  • Publication date2003
  • ISBN 10 0273655167
  • ISBN 13 9780273655169
  • BindingPaperback
  • Edition number3
  • Number of pages648
  • Rating
    • 4.07 out of 5 stars
      69 ratings by Goodreads

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9780133712537: Marketing Strategy and Competitive Positioning

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ISBN 10:  0133712532 ISBN 13:  9780133712537
Publisher: Prentice Hall, 1998
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Hooley, Graham J., Piercy, Nigel F., Saunders, John A.
Published by Pearson Education, Limited, 2003
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 2004. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-408-817

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