Ecosystem: Living the 12 Principles of Networked Business - Softcover

Power, Thomas; Jerjian, George

Softcover

ISBN 10: 0273656228 ISBN 13: 9780273656227

Publisher: Financial Times Management, 2001

Synopsis

This book is a companion to E-Business to the Power of 12. It will give you the opportunity to see the 12 Principles of Networked Business in action. It seeks to bring a wide array of material in E-Business into focus and context. It also shows you how E-Businesses works together in a living ecosystem. In the introduction, we explain in simple and clear terms the impact of the Internet on economics, finance, the law and education. After all, now that we are all connected, actions and reactions in an economy will grow ever faster, from one ecosystem to another, from one organisation to another. We will introduce you to the concept of Ecosystem and the 12 Principles and then discuss the latter in a separate overview.

About this title

About the Author

Thomas Power is the co-author of various books including E-business to the Power of 12 and Ecosystem. A former director of the TDS Group, Power left to create Ecademy Ltd, an e-Business learning organisation. Widely recognised for his experience, vision, energy and drive, power has worked with Amstrad, Microsoft, and Mercedes Benz.

George Jerjian is an author and chartered marketeer. Over the past 20 years Jerjian has worked in marketing in Africa, the US, and the UK, embarcing numerous sectors including impoert/export, real estate, financial services and now electronic business. Following an MA in Journalism from New York University in 1993 and a stint at CNBC television, Jerjian won an Emmy award for a documentary. He co-authored The Battle of the Portals and E-business to the Power of 12 with Thomas Power.

From the Back Cover

Ecosystem reveals how organizations can bring their business to life by developing networked ecosystems, bringing together customers, shareholders, employees, partners and even competitors in a unique, internet-enabled value-chain.

E-business to the Power of 12 introduced the concept of e-business. Ecosystem takes the next step, showing you networked business in action.

Delivering inside accounts of the strategies and experiences of leading companies, such as PricewaterhouseCoopers Global, Simmons & Simmons, BT, eBay, Commerce One, British Aerospace, Intel, Microsoft, Oracle, Charles Schwab, Titleist, Eastman Chemical, Rolls-Royce, BMW, EDS and Heidrick & Struggles, Ecosystem brings to life a new business order of collaboration and connection.

These lessons in living the 12 principles of networked business show how to make your ecosystem work.

Excerpt. © Reprinted by permission. All rights reserved.

Preface

This book is a companion to E-Business to the power of l2. It will give you the opportunity to see the 12 principles of networked business in action. It seeks to bring a wide array of material in networked business into focus and context. It also shows you how networked businesses work together in a living ecosystem.

In the introduction, we explain in simple and clear terms the impact of the internet on economics, finance, the law and education, inasmuch as it inevitably impacts on all businesses and organizations. After all, now that we are all connected, actions and reactions in an economy will grow ever faster, from one ecosystem to another, from one organization to another. We will introduce you to the concept of ecosystem and the 12 principles and then discuss the latter in a separate overview.

To best illustrate the ecosystem concept and its key principles in action, we interviewed 48 organizations over a six-month period, then selected 24 that would best convey the message from our journey. To make the book easy to read and use, we have broken down each chapter or principle as follows: statement of the principle two case studies, which include: a supplier profile an interview with supplier principle in action with customer executive summary of the principle.

We have structured it so that you can read the chapters in any order you wish, but we would recommend that you do not miss out the introduction and conclusion. In the conclusion, we provide a message to shareholders, employees, businesses, consumers and government and we leave you a signpost of where we are heading next.

This book is not prescriptive. Read it, absorb it, and reconfigure it for your business.

Edition details

• Publisher: Financial Times Management
• Publication date: 2001
• Language: English
• ISBN 10: 0273656228
• ISBN 13: 9780273656227
• Binding: Paperback
• Edition number: 1
• Number of pages: 403