Research Methods for Business Students - Softcover

Saunders, Mark N.K.; Lewis, Philip; Thornhill, Adrian

3.89

257 ratings by Goodreads

9780273658047: Research Methods for Business Students

Softcover

ISBN 10: 0273658042 ISBN 13: 9780273658047

Publisher: Prentice Hall, 2004

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This revised and fully-updated edition continues to provide students with the knowledge, understanding an necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students. Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

Features and benefits include: Discussion of a range of web based approaches for collecting data, Internet addresses for selected on-line Government datasets from throughout the world, Advice on undertaking research in international settings, Section on presenting research findings orally, New case studies with discussion questions, Additional international worked examples and diagrams, Enhanced website with separate student and lecturer sections, The best selling Business and Management research methods text book, Application of appropriate information technology integral part of text, Wide variety of worked examples from across business and management, Self check questions with answers for each chapter, Help with progressing the student's research project, Case studies with discussion questions, Annotated further reading.

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From the Back Cover:

Research Methods for Business Students (3rd edition)

Mark NK Saunders, Oxford Brookes University Business School

Philip Lewis, Gloucestershire Business School, University of Gloucestershire

Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire

This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.

New features:

Discussion of a range of web based approaches for collecting data
Internet addresses for selected on-line Government datasets from throughout the world
Advice on undertaking research in international settings
Section on presenting research findings orally
New case studies with discussion questions
Additional international worked examples and diagrams
Enhanced Website with separate student and lecturer sections
Extensive glossary with over 300 definitions of key terms

Classic features:

The best selling Business and Management research methods text book
Application of appropriate information technology as an integral part of the text
Wide variety of worked examples from across business and management
Self check questions with answers for each chapter
Help with progressing the student's research project

Research Methods for Business Students is suitable for final year undergraduate and masters students.

About the Author:

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

"About this title" may belong to another edition of this title.