Synopsis
The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications. This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.
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From the Publisher
Features & Benefits New chapter on electronic commerce. New case studies. Internet research & digital media. Electronic tools for data collection. Effectiveness of marketing research. Evaluating research.
"About this title" may belong to another edition of this title.
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Essentials of Marketing Research
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Financial Times/ Prentice Hall, 2002
ISBN 10: 0273674005
ISBN 13: 9780273674009
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Essentials of Marketing Research
Published by
Financial Times/ Prentice Hall, 2002
ISBN 10: 0273674005
ISBN 13: 9780273674009
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