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Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers - Softcover
Synopsis
We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. Bad direct marketing isn't called junk mail for nothing. It's a waste of money and alienates more customers than it wins. This is a guide to effective direct marketing - the best and most cost-effective way of targeting, winning and retaining new customers.
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About the Author
Merlin Stone is an Executive Consultant in Business Innovation Services for IBM. He is one of the UKs leading direct marketing academics & speakers, a respected consultant and the marketing manager of one of the UK's biggest users of direct marketing.Alison Bond is a specialist direct and database marketing consultant. She previously worked as Market Information Manager with Air UK.Elizabeth Blake is Senior Marketing Manager at BSkyB.
"About this title" may belong to another edition of this title.
- PublisherFt Pr
- Publication date2003
- ISBN 10 0273675206
- ISBN 13 9780273675204
- BindingPaperback
- LanguageEnglish
- Number of pages412
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The Definitive Guide to Direct and Interactive Marketing
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Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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The Definitive Guide to Direct and Interactive Marketing
Published by
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
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The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers
Published by
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
Used
Paperback
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Definitive Guide to Direct and Interactive Marketing : How to Select, Reach and Retain the Right Customers
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Prentice Hall. FT (Financial Times), 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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Glossy Pictorial Card. Condition: Near Fine (NEAR NEW). No Jacket. This is the FIRST EDITION. This book is part of a large purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! This copy is Near Fine (NEAR NEW) FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE! Size: 8vo - over 7¾" - 9¾". EX PUBLIC SECTOR LIBRARY BLACK. Seller Inventory # 33333335997
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Definitive Guide to Direct and Interactive Marketing: How to Select, Reach an.
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ISBN 10: 0273675206
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Taschenbuch. Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. 412 pp. Englisch. Seller Inventory # INF1000034943
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Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers
Published by
Financial Times Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
Used
Softcover
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Condition: Wie neu - gebraucht. 1. Edition. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Broschiert Financial Times Prentice Hall 1. Edition, 2003 , Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers, Merlin Stone. Seller Inventory # BU360737
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DEFINITIVE GUIDE TO DIRECT AND INTERACTIVE MARKETI
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