Items related to Global Marketing: A Decision-Oriented Approach
Synopsis
Comprehensive and user-friendly this text has been completely updated to lead studetns into the 21st century.
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From the Back Cover
Comprehensive and extremely readable, Global Marketing: a decision-oriented approach provides an analytic decision-oriented framework to help students and practitioners alike to develop and implement successful global marketing programmes. After reading this book, you will feel confident in analyzing, selecting and evaluating the appropriate conceptual frameworks with which to approach the five main management decisions of the global marketing process - 1) whether to internationalize; 2) deciding which markets to enter; 3) determing how to enter the foreign market; 4) designing the global marketing programme; and 5) implementing and coordinating the global marketing programme.
Special coverage; new perspectives!
In addition to special coverage on SMEs as global marketing players, buyer-seller relationships, value-chain, market-responsiveness, internet marketing, and up-to-date cases, this book provides new perspectives on:
- Forces for Global Integration and Market Responsiveness (Chapter 1)
- Internationalization of SMEs and of services (Chapter 3)
- Individual Competitiveness and Time-Based Competition (Chapter 4)
- International Marketing Research (Chapter 5)
- EMU and the Euro (Chapter 6)
- International Mobile Marketing (Chapter 14)
- Knowledge Management and Learning Across Borders (Chapter 19)
- Global Account Management (GAM) (Chapter 20)
"[Hollensen] offers a very good mix of examples and illustrations from all regions of the world. [There are] excellent cases and vignettes -- [just] the right length and level of detail" Dr. Helen Perks, UMIST
Visit www.booksites.net/hollensen to access the Global Marketing Companion Website which includes comprehensive teaching and learning resources.
Svend Hollensen is an Associate Professor at the University of Southern Denmark. His books include Marketing Management, and International Marketing Research (with Marcus Schmidt), also published with Pearson Education.
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Global Marketing : A Decision-Oriented Approach
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Pearson Education, Limited, 2004
ISBN 10: 0273678396
ISBN 13: 9780273678397
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Global Marketing: A Decision Oriented Approach
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Global Marketing: A Decision Oriented Approach
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Global Marketing: A Decision Oriented Approach
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ISBN 13: 9780273678397
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Global Marketing: A decision-oriented approach
Published by
Financial Times/ Prentice Hall, 2004
ISBN 10: 0273678396
ISBN 13: 9780273678397
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-557-880
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Global Marketing: A Decision Oriented Approach
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Financial Times 13.05.2004., 2004
ISBN 10: 0273678396
ISBN 13: 9780273678397
Used
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Global Marketing. A Decision- Oriented Approach
Published by
Financial Times 13.05.2004., 2004
ISBN 10: 0273678396
ISBN 13: 9780273678397
Used
Softcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Condition: Gut. Auflage: 3. 717 Seiten Exemplar aus einer wissenchaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 1400 26,5 x 19,5 x 2,9 cm, Taschenbuch. Seller Inventory # 348506
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Global Marketing: A Decision Oriented Approach
Published by
Financial Times 13.05.2004, 2004
ISBN 10: 0273678396
ISBN 13: 9780273678397
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Condition: gut - gebraucht. Broschiert 760 S. Guter altersbedingter Zustand, ohne Namenseintrag Gewicht ca 1,4 kg, einige wichtige Passagen sind bereits mit Textmarker markiert Zustand: 3, gut - gebraucht, Broschiert Financial Times , 2004-05-13 760 S. , Global Marketing: A Decision Oriented Approach, Hollensen, Svend. Seller Inventory # BU228398
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Global Marketing: A Decision-oriented Approach
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Softcover. Condition: Fine. Leichte Abnutzungen; Leichte Risse. Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field. Seller Inventory # 3ee10237-4d70-4dfa-ae2c-07d67bd62ffb
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Global Marketing
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