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Practical Strategy: Structured Tools and Techniques - Softcover

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9780273682202: Practical Strategy: Structured Tools and Techniques

Synopsis

Practical Strategy offers a coherent guide to many of the complex and diverse strategic decisions that many managers face today.  The books practical outlook offers a unique approach to a broad range of strategic situations, in which it explores each one through practical questioning and techniques.  This text demonstrates how strategic decisions are met on logic, rather than high level mathematics, by using real life examples and case studies to engage the student.

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From the Back Cover

Practical Strategy is ideal for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book¿s uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. An exciting range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested.

About the Author

Geoff Coyle is the Visiting Professor of Strategic Analysis at the School of Management at the University of Bath.

"Coyle has produced an important contribution to the task of strategic thinking. This text is an excellent blend of analytical techniques and worked examples, grounded in a diversity of worlds, from business to public and military services. It is accessible on a number of level, and so offers something valuable for most business schools."

Lez Rayman-Bacchus, Senior Lecturer in Strategy and e-business, London Metropolitan University

"This is an impressive work, based on its author's rich experience. The book provides an organised methodology for strategic problem solving with examples and guidance. Its coverage of a broad range of decision-making contexts makes it suitable as a main text for modules on strategic decision support for MSc degrees in Decision Sciences or Operational Research as well as being a complement to core strategy courses on the MBA. It is a first-class text, which I am happy to endorse."

Alan David, Senior Lecturer in Strategic Management, Westminster Business School, University of Westminster.

About the Author

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners.  He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.

"About this title" may belong to another edition of this title.

  • PublisherPearson College Div
  • Publication date2004
  • ISBN 10 0273682202
  • ISBN 13 9780273682202
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages336
  • Rating
    • 3.67 out of 5 stars
      6 ratings by Goodreads

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Coyle, Geoff
Published by Ft PrenticeHall, 2004
ISBN 10: 0273682202 ISBN 13: 9780273682202
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL2904800

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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-026-02495

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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273682202. Seller Inventory # 9422361

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