International Business - Softcover

Wall, Stuart; Rees, Bronwen

Softcover

ISBN 10: 0273685910 ISBN 13: 9780273685913

Publisher: Ft Pr, 2005

Synopsis

You can't succeed in today's global business environment without a geographic understanding of different peoples and places around the world. That's why Oded Shenkar's and Yadong Luo's International Business and the accompanying GeoDiscoveries CD (packaged with this text) give you insights into global business practices and the perspectives of other countries, as well as the tools you need to become geographically and culturally literate.

About this title

About the Author

Yadong Luo is Professor of International Business and Strategy and holds the Emery Means Findlay Distinguished Chair in Graduate Business Studies in the School of Business, University of Miami.

From the Back Cover

 

International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an analysis of external environmental factors, the book moves to examine the functional and operational issues faced by international businesses. Throughout the text, more subtle organisational and cultural isues, increasingly crucial to success, are given strong prominence.

The throroughly updated second edition provides new cases and FT articles, encouraging the reader to explore the practical applications of the key concepts. There is also an increased emphasis on international strategic directions to highlight the importance of long-term business planning. A coherent structure is supported by a strong pedagogical framework, with further substantial resources available on the book's website at www.booksites.net/wallrees.

Ideally suited for undergraduate and postgraduate degrees and modules in International Business, the book will also appeal to 'non-specialist' students from disciplines outside business and management.

Key Features

• Emphasis on culture, ethics and the environment
• New Chapter 8: International strategic issues
• New and revised case material and FT articles
• Broad coverage of key environmental and operational factors
• Strong pedagogical structure enabling and active and open-learning approach
• Companion website provides resources for both students and lecturers

Stuart Wall is Subject Leader in Business and Economics at Ashcroft International Business School, Anglia Polytechnic University and has acted as a consultant on international business issues for the OECD. Bronwen Rees is Senior Research Fellow, also at Ashcroft International Business School, and has been a Visiting Fellow at both Cranfield School of Management and Judge Institute, Cambridge University.

Edition details

• Publisher: Ft Pr
• Publication date: 2005
• Language: English
• ISBN 10: 0273685910
• ISBN 13: 9780273685913
• Binding: Paperback
• Edition number: 2
• Number of pages: 432