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Synopsis
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
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About the Author
John Beechis Head of Sport and Tourism Applied Research at Coventry Business School, Coventry University Simon Chadwickis a Director of the Birkbeck Sport Business Centre, and Programme Director for the MSc Sport Management and the Business of Football, at Birkbeck, the University of London. plus an international team of contributors from the US, Eire, France, New Zealand, and Australia.
"About this title" may belong to another edition of this title.
- PublisherFt Pr
- Publication date2007
- ISBN 10 027368826X
- ISBN 13 9780273688266
- BindingPaperback
- LanguageEnglish
- Number of pages555
- EditorBeech John
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The Marketing of Sport
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Marketing of Sport
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Marketing of Sport
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Pearson Education, Limited, 2006
ISBN 10: 027368826X
ISBN 13: 9780273688266
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The Marketing of Sport
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ISBN 13: 9780273688266
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The Marketing of Sport
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ISBN 10: 027368826X
ISBN 13: 9780273688266
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