The Small Business Handbook: The Complete Guide to Running and Growing Your Business - Softcover

Parks, Steve

Softcover

ISBN 10: 0273695312 ISBN 13: 9780273695318

Publisher: Pearson Education Canada, 2005

Synopsis

The Small Business Handbook is THE definitive guide to running and growing your small business.Once you're up and running you need more advice and practical guidance of a different kind to make sure your business thrives and grows, and that you are well equipped to tackle every new situation that arises.

 - This is the replacement for Webb and Webb's Small Business Handbook, the current edition of which has been a high priced bestseller

- Steve Parks is the author of the new highly endorsed and fast selling Start Your Business Week by Week, supported by the website www.flyingstartups.com He will have a natural audience who progress on from this to the Small Business Handbook

- The current choice of books on entrepreneurship is largely focussed on starting a business and testing and developing new business ideas. There is a huge demand for a book in this space, for those who are up running and growing.

- The UK's business start up show in November showed the size of the market for these books, the customer's hunger for knowledge and the popularity of PH Bus titles.(7 thousand pounds of PH bus entrep books sold in 2 days). And the customers were asking for a book in this space. 

-Will contain a FREE CD with audio of successful entrepreneurs tips, as well as all the spreadsheets and key documents you need to make your business grow and fly.

- Steve Parks is the founder of the Institute of Entrepreneurs that already has the ear of No.10 Downing St and will be taking off in a big way in 2005. This book will be endorsed and heavily promoted by the Institute throughout the UK.

-POSITIONING:  sits excellently with all our small business titles. It is the customers¿ next step after reading Acorns, Week by Week, Beermat. People hugely multi-purchase in this space.

 

 

 

About this title

About the Author

Steve began his career as a journalist and presenter for BBC Radio in 1994. His work has been broadcast on Radio 4, Radio 5-Live, Radio 1, Radio 2, BBC TV and the ¿Today¿ programme. He left the BBC to form his own company, initially to continue producing programmes for BBC Network Radio, but the company then evolved and grew into the UK¿s leading publisher of business audio.

From the Back Cover

Small Business Handbook

The Complete Guide to Running and Growing Your Business

 

 

When running your own company, you need to be an expert in every area of business: sales, finance, recruitment, people management, the law – and more. Chances are there are some areas where you’ll feel less than confident, and other areas where a reminder of the important principles, processes, rules and regulations would be reassuring.

 

The Small Business Handbook is designed exactly with you, the small business owner, in mind. This handy reference book guides you quickly yet thoroughly through all the key areas, giving clear explanations of the rules and regulations, as well as explaining how successful entrepreneurs put these into action in the real world.

 

This authoritative guide ensures you’ve covered everything, yet also adds plenty of business inspiration and interest along the way.

 

Inside you'll find:

·        How to stay on the right side of the law when hiring and managing

people

·        How to recruit the best people within your budget

·        How to make sure you don't run out of money

·        How to use email to promote your business

·        How to invoice your customers – and make sure they pay you

·        And much, much more.

 

The Small Business Handbook is written by an entrepreneur for

entrepreneurs. It's not full of theory – just real-life practical advice

that works.

Edition details

• Publisher: Pearson Education Canada
• Publication date: 2005
• Language: English
• ISBN 10: 0273695312
• ISBN 13: 9780273695318
• Binding: Paperback
• Number of pages: 216