Synopsis
Presents a story of a doomed merger, battles of executive egos, union in-fighting, boardroom bloodshed and broken promises. This book reveals where the errors were made, who was to blame, and along the way tells a story of the events that will go down in history as the end of an era for industrial Britain.
"synopsis" may belong to another edition of this title.
About the Author
Andrew Lorenz, former Business Editor of The Sunday Times, is now a Managing Director of Financial Dynamics, the Business Communications group.
From the Back Cover
"Like a tale of war with much of the battlesmoke cleared away...if you like a darn good read, this is the book to curl up with" Management Today
"Well-written, informative" Motor Trader
"Very readable" Driving
The last Rover car has rolled off the production line. The last great British car brand is finished – for good. The story of the decline of the national institution that was Rover is a business rollercoaster. It’s a story of a doomed merger, battles of executive egos, union in-fighting, boardroom bloodshed and broken promises.
It’s a story that ironically begins with BMW promising a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went badly wrong. The clash of cultures, disastrous decisions and ultimately European Union meddling led to the sale of Rover. Just when it was looking all over for Rover, along came the white knights – the Phoenix consortium, comprising four car industry veterans, who promised to save the company. Five years later, when the white knights declared the black day had arrived and MG Rover was finished, the saviours stood accused of betraying the trust placed in them, and walking away rich men as the Rover workforce streamed off to the benefit office.
This is the full story, with unparalleled access to all the key players. It reveals where the errors were made, who was to blame, and along the way tells a riveting story of the events that will go down in history as the end of an era for industrial Britain.
"About this title" may belong to another edition of this title.
Search results for End of the Road: The True Story of the Downfall of...
Stock Image
End of the Road: the true story of the downfall of Rover
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002494415
Buy Used
US$ 19.49
US$ 7.52 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 5 available
Seller Image
End of the Road: the true story of the downfall of Rover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Foxing to the pages. Seller Inventory # rev2091654844
Buy Used
US$ 19.02
US$ 8.43 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
End of the Road: The True Story of the Downfall of Rover
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Muy bueno. : Este libro narra la historia del declive de Rover, una marca británica con una gran tradición. Los autores analizan los errores que llevaron a su caída, incluyendo batallas de egos entre ejecutivos, luchas internas en los sindicatos, problemas en la sala de juntas y promesas incumplidas. Se revela dónde se cometieron los errores y quién fue el responsable, contando una historia que marcó el fin de una era para la industria británica. EAN: 9780273706533 Tipo: Libros Categoría: Negocios y Economía|Historia Título: End of the Road: The True Story of the Downfall of Rover Autor: Chris Brady| Andrew Lorenz Editorial: Pearson Education, Limited Idioma: en Páginas: 256 Formato: tapa blanda. Seller Inventory # Happ-2026-01-22-da5eb95b
Buy Used
US$ 24.30
US$ 15.08 shipping
Ships from Spain to U.S.A.
Ships from Spain to U.S.A.
Quantity: 1 available