Exploring Corporate Strategy: Text & Cases (8th Edition)

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9780273711926: Exploring Corporate Strategy: Text & Cases (8th Edition)

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

 

Available in two versions (Text and Text & Cases), Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

 

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

"synopsis" may belong to another edition of this title.

About the Author:

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 

"About this title" may belong to another edition of this title.

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Johnson, Gerry, Scholes, Kevan, Whitting
Published by Prentice Hall (2008)
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Johnson, Gerry, Scholes, Kevan, Whittington, Richard
Published by Prentice Hall (2008)
ISBN 10: 027371192X ISBN 13: 9780273711926
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