Research Methods in Business Studies (4th Edition) - Softcover

Ghauri, Pervez; Gronhaug, Kjell

Softcover

ISBN 10: 0273712047 ISBN 13: 9780273712046

Publisher: Pearson, 2010

Synopsis

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

 

About this title

About the Author

Dr. Pervez Ghauriis Professor of International Business at Kings College London.

Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..

From the Back Cover

This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Key features to help you succeed with your project include the following:

• Guidelines on how to formulate a research problem – preparing you to understand the question and objectives before starting out
• Explanations of the importance of different methods – equipping you with a systematic approach to the process
• Evaluations of different qualitative and quantitative methods – enabling you to choose the most appropriate method for your project
• Discussion of research theories and their practical application – aiding your understanding of theory in a real-life practical context
• Advice on how to structure clear, concise and relevant reports

In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4^th edition now includes:

• A completely new chapter on cross-cultural research
• Expanded sections on ethical issues
• Greater focus on the application of qualitative software

About the authors

Dr Pervez Ghauri is Professor of International Business at King’s College London, London, UK.

Dr Kjell Grønhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

Edition details

• Publisher: Pearson
• Publication date: 2010
• Language: English
• ISBN 10: 0273712047
• ISBN 13: 9780273712046
• Binding: Paperback
• Edition number: 4
• Number of pages: 288