Synopsis
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
"synopsis" may belong to another edition of this title.
About the Author
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
From the Back Cover
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
New features include:
· A new chapter on Web 2.0, reflecting on the internet’s failures and successes, and digital developments looking forward.
· Cutting edge, international case study material from Sport England, Volvo, Tesco.com, Tower Hamlets and the charity Personal Action, linking theory to practice.
· Major expanded themes in the book include buyer behaviour and empowerment; budgeting; and CRM.
· Full, critical discussion of hot topics such as privacy, credit and fraud issues that gets behind the jargon.
Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.
"About this title" may belong to another edition of this title.
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Search results for Principles of Direct and Database Marketing (4th Edition)
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Principles of Direct and Database Marketing
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Financial Times/ Prentice Hall 02/12/2008, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall 02/12/2008, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Softcover
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Principles of Direct and Database Marketing
Published by
Pearson Education Canada, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Principles of Direct and Database Marketing
Published by
Pearson Education, Limited, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Softcover
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Condition: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 8569421-6
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. Seller Inventory # 9091569
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273713029. Seller Inventory # 9083750
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. Seller Inventory # 9091566
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Principles of Direct and Database Marketing (4th Edition)
Published by
Pearson Education Canada, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-952-175