Items related to Principles of Direct and Database Marketing (4th Edition)
Synopsis
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
"synopsis" may belong to another edition of this title.
From the Back Cover
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
New features include:
· A new chapter on Web 2.0, reflecting on the internet’s failures and successes, and digital developments looking forward.
· Cutting edge, international case study material from Sport England, Volvo, Tesco.com, Tower Hamlets and the charity Personal Action, linking theory to practice.
· Major expanded themes in the book include buyer behaviour and empowerment; budgeting; and CRM.
· Full, critical discussion of hot topics such as privacy, credit and fraud issues that gets behind the jargon.
Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.
About the Author
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
"About this title" may belong to another edition of this title.
- PublisherPearson Education Canada
- Publication date2008
- ISBN 10 0273713027
- ISBN 13 9780273713029
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages536
- Rating
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Principles of Direct and Database Marketing
Published by
Pearson Education Canada, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003403725
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall 02/12/2008, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273713029
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall 02/12/2008, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273713029
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Principles of Direct and Database Marketing (4th Edition)
Published by
Pearson Education Canada, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-077-03276
Quantity: 1 available
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Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273713029. Seller Inventory # 9083750
Quantity: 1 available
Stock Image
Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. Seller Inventory # 9058709
Quantity: 1 available
Stock Image
Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. Seller Inventory # 9091566
Quantity: 1 available
Stock Image
Principles of Direct and Database Marketing
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. Seller Inventory # 9091569
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Principles of Direct and Database Marketing: A Digital Orientation
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 4th edition. 517 pages. 9.25x7.25x1.25 inches. In Stock. Seller Inventory # 0273713027
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